By

Nicholas Serio
In life, it is my belief that there are two things you can control in any given situation – your EFFORT and your ATTITUDE.  This concept speaks true to everything in your life – from your school work to your sport, even to your relationships with others and yourself.  No matter the circumstance, the only two things...
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Buy-in as a construct Buy-in as a construct is an elusive amoeba that is magnificently apparent both in its void and presence; unfortunately, the elusiveness is illuminated through the fleetness with which it can come and go.  Managers, coaches, captains, and several others in leadership positions have long been enamored by the struggles attached to...
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If you follow us on social media or have watched any of our Youtube videos lately, you will notice that many of our athletes have been training barefoot. I wanted to take a moment and explain why. For some time now, podiatrists have termed shoes, “foot coffins” with the intention of highlighting the potentially damaging...
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It’s 5:00 a.m. the alarm is going off, the first opportunity of the day presents itself; do you hit snooze or do you get up and move to the next stage of your day?     It’s this moment; it’s in these seconds, these seconds before rolling over to address this obnoxious noise permeating from...
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HOW TO PROPERLY PROGRESS A TRAINING PROGRAM… In an industry that is so personalized, it may seem very obtuse to the norm that we at AW would not only allow but in fact enforce that an athlete is exposed to each and every member of our coaching staff, over the course of their training season....
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WHY WE USE PEP BANDS / HIP CIRCLES   PEP Bands and Hip Circles are two pieces of equipment that get some heavy use here at AW and for good reason!  The PEP Bands were invented and sold by Shea Pierre of Pierre’s Elite Performance in Canada and according to Shea were designed to activate...
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The following article will discuss our belief as to how an individual can learn how to: 1. GET HEALTHY: As the game of baseball has evolved a major point of emphasis for all pitching coaches has been how to increase velocity. Yet, as professionals, we should never focus on throwing harder if the athlete presents...
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Over the past few years, we have been lucky enough to work with some very talented baseball athletes (more exclusively, pitchers) and decided that we would share 12 exercises that we feel have attributed too much of their progression with us.  The main focus of these 12 exercises is to challenge the athlete is all...
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by Nick Serio MS, CSCS, USAW-LV2, TPI, CPT, PES, CES and Cassie Reilly-Boccia MA, CSCS, USAW-LV1, TPI, FMS Athletes Warehouse officially opened its doors for business in June of 2014. However, the planning process for this company started back in 2013. When completing the hiring process, we constantly referenced one of our most important missions...
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RESEARCH TEAM QUESTIONS #2 Anabolic Window…. (1-hour, 2-hours, None at all?) Attempting to research and or decipher research centered around nutrition and it’s measurable significance when related to athletic performance can be difficult and some what ambiguous. The trouble with nutritional data is that the factors affecting the results can be so vague and limiting...
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by Nick Serio A Brief History  (bare with me through this one)… Burnout as a conceptual and psychological detriment has been challenged and discussed since the early 1970’s.  When initially theorized it was designed to explain, recognize, and define an increased lack of production among employees and or management in the workplace [1].  Initially the...
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By Nick Serio ‘with a primal lens’ A successful coach is one who can guide and elicit the behaviors necessary in a given environment to achieve a desired outcome.  Normally a coach is praised, ranked, or disparaged based on attributes such as expertise, coaching style, and methodology.  However, in moments of competition, battle, or survival...
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PURPOSE: To help you decipher between coaches who care about their athletes and coaches who care about a paycheck. POINTS OF EMPHASIS: Letters after a name mean very little so get to know your coach and observe their passions The education of your coach can mean all the difference.  Does their degree coincide with training? Or...
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PURPOSE: The role that strength and conditioning could & should play in the injury prevention and performance enhancement of youth athletes. POINTS OF EMPHASIS: Strength & Conditioning that is positive for all of the youth community, regardless of whether the individual is an athlete or non-athlete. Absolute Power or Peak Athleticism is predicated on the athlete’s...
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3 Part Series: Why My Athlete Should Have Been Training Yesterday (1) Understanding Growth, Development, Maturation and everything in between. (2) How does Puberty and Athletics Intersect? (3) What Should My Athletes Training Program Look Like? Before delving into these complex transitions within a youth athletes life, I think we should take a moment and...
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by Nick Serio Purpose:  The purpose of this article is to discuss the differences between sport specific training and strength and conditioning training with the intention of becoming an overall better athlete and well functioning human being! Main Points: -“What is the true definition of “Sport Specific” exercises and movement patterns?” -“When and how often...
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