Many of us have come to know Athletes Warehouse as a sanctuary. Whatever your reason for coming, it’s safe to say that many of our athletes find assurance and safety coming through the doors. By allowing our athletes to feel such a level of comfort, we maximize what we get out of them. We break down the barriers pertaining to the stress of beginning off-season training for the first time, or potentially the last time. No matter what stage of an athlete’s career, this facility has become more than just a gym to so many. It has become a “third place.”
A third place refers to a third area in the student athlete’s life where they will find sanctuary. Creating such a sanctuary where athletes can come to improve themselves in so many different facets of life is an incredible way to maximize the potential of a young individual.
I have essentially grown up in Athletes Warehouse. As first an athlete and now as a coach. This facility has become a home to me. I can remember as an athlete, coming home from college, my first stop was my house to drop my bags off, my next stop was Athletes Warehouse for a training session. The coaches here became role models to me. I looked up to Nick, Matt, and Cassie. As a coach, it is my responsibility to create this environment for every athlete that walks into our building because I can reflect on how powerful an impact this facility had on my life.
When an athlete feels as though the training environment is their third place, it creates a motivation that is so purely intrinsic in the athlete. I am incredibly grateful that I had the ability to experience this as an athlete. It has given me a totally different perspective on how I treat my athletes to this day. Each athlete may have severely different reasons for training. Each athlete may have a different motivation for coming and some may even find trouble motivating themselves to walk in the building. Regardless, the team of coaches here at Athletes Warehouse have this incredible ability of making every athlete feel at home in the facility. I have experienced this, felt it change me as an athlete, and seen it change athletes each day as they come through the building.
In a society of sports that is so hierarchical where we program our athletes to respond to authority, it is so refreshing to be in an environment where a young athlete responds to a figure they truly trust and respect, rather than fear. Know that everyday the athlete walks in the building, a coach is greeting them with the utmost effort of developing a true and honest relationship with them. This is what creates a “third place”, a “safe haven”, a “second home”, for the athlete. This is merely one of the reasons that makes athletes warehouse special and why we will continue to produce phenomenal athletes.
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